enterprise rental car

The Enterprise pany is a privately held St. Louis, Missouri based rental pany serving customers in the U.S., Canada, Germany, Ireland, Puerto Rico and the U.K.. According to Auto Rental News, their 2005 fiscal year ending July 31 U.S.

revenue is estimated at $6.4 billion. The Detroit News reports [1] that, with a fleet of over 600,000 cars, Enterprise currently purchases 7% of all new automobiles sold in the United States.

They have 5,399 local market locations 91% of all transactions, and 419 airport locations 9% of all transactions. As of 2005, they are the largest rental pany in North America and the 16th largest privately held firm in the U.S.

Enterprise spun off its non-automotive operations prison supplies, luggage, travel gear, footwear, hotel amenities and a golf course as Centric Group in 1999. Enterprise Rent-A-Car is the largest rental pany in North America, and has more than 6,900 offices in the U.S., Canada, the United Kingdom, Germany and Ireland.

Enterprise operates more than 700,000 vehicles worldwide and has annual revenues of more than $ 9.04 billion[1]. Enterprise Rent A Car is currently number 16 on the Forbes “500 Largest panies in America” list.

Jack Taylor started a small auto-leasing business in 1957. He eventually named it Enterprise Rent-A-Car after the USS Enterprise, the aircraft carrier he served on while a Naval aviator.

Jacks son, Andy, became president in 1980, CEO in 1991 and Chairman in 2001. On 30 May 2003, Enterprise lost a legal challenge with Advantage Rent a Car over the disputed slogan Well Pick you up! Enterprise attempted to assert that although Advantage RAC had first used the mark, Enterprise made the slogan famous and so could claim it according to the 1995 Federal Trademark Dilution Act.

The Fifth Circuit Court ruled in favor of Advantage, and they were awarded the mark in 2003. Following the proceedings, Advantage sold the mark to Enterprise for an undisclosed sum.[2] Enterprise’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement car as the result of an accident, mechanical repair or theft, or who require a vehicle for a special occasion such as a short business or leisure trip.

Just over 10 years ago, Enterprise Rent A Car also began expanding its operations to include the airport market, and now serves more than 220 airports in the United States, as well as airports in Canada, the U.K. and Ireland.

The main television advertising campaign for Enterprise Rent-A-Car shows a car wrapped in paper, and features the slogan Well pick you up! Enterprise has e famous for their offer to pick up customers and bring them to the rental office. Enterprise Rent-A-Car customer service has been recognized by JD Power and Associates as highest in customer satisfaction for rental panies at or near airports [3].

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